Responsible for our privacy policy is:

HerCare Sweden AB

Brovägen 1

182 76 Stocksund

Org nummer:  559100-4501


Customer Integrity is Important to Us


The customer's right to integrity is of great importance and we are aware that when a customer chooses to provide us with personal information, the customer puts their trust in our ability to handle customer integrity in a responsible manner. HerCare Sweden AB believes that this information should be used only to improve the services for the customer. We have created this Privacy Policy to emphasize that we protect the customer's personal information.

What is GDPR?

The General Data Protection Regulation (GDPR) is a new EU regulation which comes into force on 25 May 2018. Its aim is to improve privacy and give greater control to customers and citizens over their personal information and how it is used.

What does this mean for you?

In short, GDPR means you:

Have the right to get more detailed information about how we process your personal data. We provide you with such information in the Privacy Policy below.

Are given the opportunity, under certain conditions, to request that your personal data be moved or that we limit the processing.

Are given the opportunity to access your personal information and, under certain conditions, get it corrected or deleted.

Privacy Policy

It is very important for HerCare Sweden AB 
that you always feel confident that we process your personal data in a safe manner. According to current privacy act, personal data may only be processed for specific stated purposes and when there is a legal reason for the processing.

In our privacy policy we describe how we process your personal data, what personal data we process, the legal grounds on why we process your information and how long the data is stored. We also give you information on how to get in touch with us if you have questions about personal data processing and where to turn if you are not satisfied with our handling.

It is important that you understand the privacy policy. You are always welcome to contact us if you have any questions at

What is personal information?

Personal information is information through which we can directly or indirectly identify you, e.g. your, name, address, email, customer number or telephone number. When you call us through customer service or send e-mails, the e-mails that are created are personal data so we can connect with you.

What personal information do we handle?

The personal information that we collect about you consists of:

E-mail address
Phone number / Mobile number
Your purchases

What is the information used for?

We process the personal data that we collect on the following legal grounds:
The processing of your personal data is necessary to be able to fulfill the agreement with you as our customer.
We process your personal data in connection with your order so that we can identify you as our customer as well as for processing and shipment of your orders.

Direct marketing.

We process your personal data in order to promote our products and services. In order for us to do this, we use your personal information (e.g. your purchase history) so that we can produce offers that are relevant to you and your needs and/or when we provide direct marketing to you, this is done through the following communication channels:


If you do not want to receive direct marketing or do not want us to use your information for this purpose, you can easily notify us through our customer service.

How do we collect the data?

We collect personal information when you become a customer.
We collect personal information about you when you contact us through our customer service in matters concerning your purchase(s).

We collect personal information when you subscribe to our newsletters.


How long is the data stored?

We save customer information, unless we specifically say something else, as long as you are a customer. When the agreement terminates, we delete or anonymize the personal data in the systems used to support our contractual relationship. However, personal data may remain in other systems, e.g. invoice system, since we need to save them longer in order to meet the requirements of accounting law.


Who do we share your personal information with?

In some situations, we share your personal information with others. Below we describe when and why we do this. We would like to emphasize that we will never disclose your personal data unless this is required for us to carry out your purchase and delivery. We do not sell your personal data to others.

Suppliers and other personal data assistants who process personal data on our behalf.

Our partners for both distribution and invoicing.

When we use suppliers that process personal data on our behalf, we always sign personal data access agreements with the supplier. The personal data agreements state that the supplier may only process personal data for purposes that we determine and specify. Therefore our suppliers are not allowed to use your personal information for other purposes than we stated in our agreement with them. 


If you believe that we have processed your personal information in violation of The General Data Protection Regulation please notify us as soon as possible at info@